Be a LinkedIn DYNAMO!

5 Game-changing LinkedIn tips

So you joined LinkedIn because a coworker said it’s a good business networking site (it is). Your boss asked you to set up a LinkedIn group for the company because he thinks it’s a good place to connect with your customers (it is). But are you using LinkedIn to its fullest potential for your business? For yourself?

LinkedIn is tailor-made for professionals and businesses that want to connect with vendors, suppliers and potential employees. Recently, LinkedIn scored a huge goal by poaching Daniel Tunkelang, former tech lead at Google. While we’re sure Daniel will over-deliver very quickly, there’s an awful lot of functionality already live at LinkedIn.

These 5 tips will help you avoid the dreaded business-class-misfit syndrome.

#1 Complete your profile

Do you have a limpy handshake?This might sound like a no-brainer, but you’d be amazed at how many people (who should know better) miss this important step. No one wants to shake a hand that’s limp and not filling out your profile is being that hand. Make yours firm, focused and the kind of handshake others want to connect to.

  • Post a picture
  • Add your  info (and use your keywords)
  • Include your web address so people can learn more about you
  • Add widgets for your blog, your events, etc.

And be compelling. Write about yourself with some personality and make it a page people want to read.

#2 Connect with everyone

I’m always amazed when people tell me they only connect with people they’ve met face to face. I understand the importance of building a network of meaningful relationships but I also see the opportunities new acquaintances can bring to my business.

Expanding your network to include a wide variety of people extends your reach and potential influence online – and it builds your personal brand as a thought leader. When you do need a recommendation or an introduction, that growing network may be housing some hidden gems. Lewis Howes, my go-to-guy for LinkedIn smarts, explains why you should connect with everyone on LinkedIn.

#3 Give and Get recommendations

Linkedin for networkingRecommendations on LinkedIn solidify your social cred. Someone with a well-written profile but no recommendations given or received is like wearing the best suit in the closet and forgetting a tie. What you say about yourself is important, but as a potential new connection, I want to know what co-workers and employers say about you. And how you talk about others.

Be honest when asked for a recommendation. If you have nothing positive to say, it’s best to say nothing. After all, that recommendation reflects on you as well.

#4 Be a joiner

Ever notice how some people can walk into a party and immediately own it? And how that same person moves from group to group, holding court for people who know and love them? Chances are that person is a connector and spends a lot of time nurturing relationships and building others up.

Joining groups (and contributing to them) on LinkedIn allows you to touch many more people than if you just talked to those within your circle.

#5 Use the Share Button

Bring LinkedIn to your site or blog and allow your visitors to share your content with their LinkedIn networks. Adding the share button to your site is as easy as choosing from one of three looks and adding the code, available at LinkedIn’s Publisher’s page.

Not sure if sharing your LinkedIn content is a good idea? LinkedIn’s stats might convince you otherwise.

  Top Titles Top Industries
1 Business Owner Marketing and Advertising
2 Director Internet
3 Marketer Information Tech and Services
4 President Online Media
5 Editor Computer Software
6 Vice President Public Relations and Comm
7 Chief Executive Writing and Editing
8 Founder Real Estate
9 Managing Director Design
10 Manager Financial Services

Are you on LinkedIn? Are we connected? If not, send me a connection request and let’s start the conversation. Follow me on Twitter or friend me on Facebook – I’m always on.

2 Responses to “Be a LinkedIn DYNAMO!”

  1. James Howe says:

    Lots of good stuff here Julia!

    I disagree on connecting with everyone as I did not too long ago on LinkedIn when Lewis Howes linked to a post with a similar recommendation. I elaborated on my thoughts on my own blog recently.

    To me for a relationship to be genuine and fully realized I prefer that my LinkedIn contacts be a part of my real world professional network. I prefer to emphasize the quality of the relationship rather than the quantity though the latter is a result of the former. There are many ways to connect and expand my network on LinkedIn without connecting with everybody. I prefer to proceed that way and recommend others do the same.

    I also use Twitter as a way to explore connections with new people.

    • Julia Rosien says:

      Hi James, one of the reasons I love social media is how it adds to our lives. And we all find that value-add in different ways. What works for me, may not work the best for you – and that’s okay. Being willing to try new approaches and experiment is what makes the tool truly useful. And the fact that it’s not a black and white science further solidifies my belief that there is no such thing as a social media expert. How can you be an expert at something moving so quickly?

      Appreciate your stopping by and adding to the conversation, James!


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