Social media marketing can grow community, build brand awareness and drive sales – but a solid social networking strategy is a must-have first step. Learn more at SocialNorth.com…
Archive for October, 2010
The story behind the stories GoGirlfriend was born out of a desire to connect and share with women searching for travel information online. By furnishing honest reviews, personal stories, expert tips and slice of life features, GoGirlfriend has become the nerve center for destinations reaching out to female travelers. Add a splash of humor, spa […]
SocialNorth ~ News & Hype When your business is buzz-building, the more people you can get into the conversation, the better. Julia and Dana like to get folks talking – especially to publications that understand the power of the social media connection. Look who’s talking about us now! GoGirlfriend Canadian women among the most prolific travelers […]
Communities need nurturing, not managing. In this case study, online communities are supported by bloggers who tested products and then shared their experiences with the world. With more than 50 bloggers in its community, the word of mouth spread like a grassfire.
With a clear understanding that the best marketing messages are entertainment launching a Facebook campaign should be about fun first. Supporting it with advertising is second.
In late 2009, a retailer from Winnipeg approached this manufacturer about sending pillows to soldiers serving in Afghanistan in honor of a former employee who had recently died while serving there. He wanted to send 7,500 pillows (and a postcard with each one) to Canadian soldiers …
This manufacturer hosts busy communities on Facebook, Twitter and LinkedIN using social media best practices and proven SEO. Learn how this company optimizes social networking…
Social networking that reflects brand values is definable and measurable. Read through our case studies to learn how social media can work for your business.
GoGirlfriend Case Study #3 examines Amazon Kindle vs the Sony eReader as a product review article and how a customers research patterns affect article traffic results.
GoGirlfriend Case Study #2 examines the article “5 Nudist Resorts that will Blow Your Mind” as it explores resorts around the world in a manner that is engaging with it’s community as it links heavily with other relevant traffic points.