Tag Archives: Tactics

The Emotional Side of Social Media

When I first jumped onto Twitter in 2007, I expected an experience similar to the bulletin boards and forums I used when I was an editor for ePregnancy. They were my sources for the answers, quotes and trends I needed to develop excellent content. As 2008 turned into the year that almost crashed our economy, every resource became precious …

Interview Lisa Ferguson

We’re honored to welcome Lisa Ferguson, interior designer, collaborator and mentor.

Bullying hurts

8 Not-So-Simple Rules for Dealing With Online Bullying

Whether we’re talking about cyber bullying between individuals, lynch mobs that descend on brands or childhood and teenage bullying, it’s all pretty horrible. Thankfully, we’re pretty smart and working together gets us closer to the solution.

The Art of Leadership for Women

There’s nothing I’d love more than to sit beside smart, sassy women (and some amazingly supportive men) for the Art of Leadership for Women. Like other “Art Of” Conferences I’ve attended, the lineup of speakers is astounding. While the headliners intrigue me because of all they’ve done in their lives, I’m excited to attend for the chance to hear their stories in their own words …

Madcap Cottage Design

Interview with Jason Oliver Nixon

We’re honored to welcome Jason Oliver Nixon, one of the two dynamic gents behind Madcap Cottage, interior design firm and lifestyle lexicon …

Friends Don’t Let Friends Tweet Drunk

The Twitter buzz buster There are a few things you shouldn’t do after cracking open a cold one. Calling your ex would be number one but tweeting ranks a close second. Actually the more I think about it, calling your ex might be a safer bet than tweeting while under the influence… You might think […]

Plan ahead for message continuity

Editorial Calendar – Social Media Strategy Must-Have

Keeping the message on target and timely is one of the biggest challenges I hear from community managers. How do you keep the content flowing in a way that makes sense to the community? Take a note from this former journalist’s toolbox and build yourself an editorial calendar …

those lightbulb moments

Art of Leadership Conference, Toronto

I’ve been invited to attend Toronto’s Art of Leadership conference and I’m looking forward to a full day of learning jam-packed with inspirational leaders offering strategic lessons to encourage and invigorate us to take our businesses to the next level …

#RBCSmallBiz twitter chat

Tips for Starting a Small Business: Your Digital Assets

Starting a business on your own has it’s challenges – purchasing the business licence and registration, choices on sole proprietorship vs incorporation, setting up the accounting, drafting business contracts for clients, meeting with banks …

How to End Client Relationships Positively

For many social media professionals, ending client relationships is simply part of the business. If you work at the strategy level, once that’s defined and staff is given their marching orders, it’s time to move on …

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