Tag Archives: Tactics

those lightbulb moments

Art of Leadership Conference, Toronto

I’ve been invited to attend Toronto’s Art of Leadership conference and I’m looking forward to a full day of learning jam-packed with inspirational leaders offering strategic lessons to encourage and invigorate us to take our businesses to the next level …

#RBCSmallBiz twitter chat

Tips for Starting a Small Business: Your Digital Assets

Starting a business on your own has it’s challenges – purchasing the business licence and registration, choices on sole proprietorship vs incorporation, setting up the accounting, drafting business contracts for clients, meeting with banks …

How to End Client Relationships Positively

For many social media professionals, ending client relationships is simply part of the business. If you work at the strategy level, once that’s defined and staff is given their marching orders, it’s time to move on …

building your social media voice

Take Your Social Media Voice from Meh to Magnificent!

Social media gives brands and consumers an opportunity to separate yourself from your competitors with your own style and personality. What draws us to other people can also draw us to companies, allowing us to connect emotionally rather than with just our credit cards …

@katjaib, @luzdonahue, @vaforums, @mmangen

Twitter True Story ~ Charting a Course for Success

We’re honored to welcome Michelle Mangen, AKA @MMangen, to SocialNorth. Michelle’s a 6-figure virtual assistant, single mom who loves Latin dancing, iTunes, books and horses. She’s the oldest of 7 kids from Wisconsin and now lives in Sarasota, Florida …

Decor Magazine Cover

Dishing with Dana ~ Interview with Lisa Ferguson

We’re honored to welcome Lisa Ferguson, aka @DesignMentor, interior designer, collaborator and mentor. While other kids were sitting watching The Young and The Restless, Lisa was in the family basement designing furniture in their wood workshop …

blogging as a marketing strategy

6 Keys to Writing for Your Small Business Blog

If you’re a small business owner and haven’t yet considered starting a business blog, hopefully if you’re reading this post, you’re already rethinking that. Blogging takes a commitment and is undeniably time-consuming – but it’s also one of the most powerful, valuable ways to market your business …

hiring a social media professional

How to Hire a Social Media Expert

If you’re a small business owner just venturing into social media, the learning curve is overwhelming. To hire the right person for the job, you have to know the right questions to ask. And to know the right questions, you’ve got some research ahead of you. The good news is, there a lot of people willing to help – myself included …

keep your personal and business accounts separate

Twitter True Story ~ An Analytical Perspective

We’re honored to welcome Elizabeth Monier-Williams, AKA @Analyticeye to SocialNorth. Elizabeth writes The Analytic Eye, a blog about communications, marketing analysis, social media and digital culture, is a Tedx speaker and the Marketing and Communications Manager for Mars Innovation …

introspective Amanda

Twitter True Story ~ The Power of Storytelling

We’re honored to welcome Amanda Wood, AKA @AmandaHWood to SocialNorth. Amanda is a new media culturist for the Charcoal Group. Lover of all things food, tech, design and media. This is her story…

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