Tag Archives: Tactics

7 stealable Christmas survival strategies

The Art of Getting S#*t Done During Christmas

Every Christmas, I see many of my entrepreneur friends do the same crazy dance as the holidays approach. What do you mean it’s Christmas already? How am I going to find time for all the shopping, baking, wrapping, holidaying (and Work)? How will I cope?

Do You Need a Social Media Community Manager?

Do You Need a Social Media Community Manager?

I work with a wide variety of companies, some that begin their social media journey with me from ground zero and some that have dabbled (and floundered). All are looking for the advice and guidance that will lead them toward success. As a social media professional …

Are You a Good Writer?

Are You a Good Writer?

Writing comes from somewhere deep inside of you and needs protecting. For some of us, sharing our writing is like getting naked in public. For my prison students, that was easy – judgement wasn’t new to them. For the rest of us, the story is a little different …

Important SEO Strategies

Important SEO Strategies that will Help You Stand Out from the Crowd

Curiosity titillated by what SEO can do for your bottom line? Start by checking your inhibitions at the door and checking into a new way of doing business online.

Are You Using Social Proof on Your Website?

Establishing credibility with consumers by leveraging the power of online word of mouth When’s the last time you tried a new hairdresser or hired a contractor to do work for your home based on a friend’s recommendation? What about that new restaurant just around the corner? There’s always cars in the parking lot, which means […]

How to Rock Your Content Marketing Strategy

How to Rock Your Content Marketing Strategy

Companies that have embraced content marketing have been awarded a strong, loud voice. It’s allowed them to reach directly into the hearts of their consumers, long before the buying process begins. I’ve had some clients see more than a 300% growth in website traffic in less than 3 months …

10 Commandments of Blogging

10 Commandments of Blogging

For me, the emergence of blogs was my burning bush. I didn’t understand it at first, but I’ve come to see that salvation (commonly known as content marketing) is within reach. If only we’re willing to believe that using a smart keyword strategy …

How to Take Your Social Media Voice from Meh to Magnificent!

Take Your Social Media Voice from Meh to Magnificent!

Social media gives brands and consumers an opportunity to separate yourself from your competitors with your own style and personality. What draws us to other people can also draw us to companies, allowing us to connect emotionally rather than with just our credit cards …

Adapting Your Retail Digital Marketing Strategy During the Coronavirus (COVID-19) Crisis

Adapting Your Digital Marketing Strategy During the Coronavirus (COVID-19) Crisis

Or, more simply, content-based marketing for business – why it still works, even during a crisis From self-isolation to social distancing to wearing masks to a mounting death toll worldwide, the Coronavirus crisis has brought devastating change to our lives. As the world economy slows, budgets tighten and we face more and more layoffs, marketers […]

Retail Crisis Communications During COVID-19

Crisis Communications During COVID-19

How is your business managing its digital brand messaging during the crisis? There are a million different ways a crisis could impact your store or your business’ reputation, operations or employees. From unhappy customers to product defects to employees doing or saying things they shouldn’t – and now the Coronavirus Pandemic. While the fundamentals of […]

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