Tag Archives: Strategy

“How To” Blogging Basics for Business Owners

“How To” Blogging Basics for Business Owners

Staying connected with customers when your place of business is closed The Coronavirus has changed how we live our lives in ways too numerous to mention – both personally and professionally. If your place of business is closed due to local COVID-19 regulations – and you were selling online before the crisis – hopefully it’s […]

Adapting Your Retail Digital Marketing Strategy During the Coronavirus (COVID-19) Crisis

Adapting Your Digital Marketing Strategy During the Coronavirus (COVID-19) Crisis

Or, more simply, content-based marketing for business – why it still works, even during a crisis From self-isolation to social distancing to wearing masks to a mounting death toll worldwide, the Coronavirus crisis has brought devastating change to our lives. As the world economy slows, budgets tighten and we face more and more layoffs, marketers […]

Retail Crisis Communications During COVID-19

Crisis Communications During COVID-19

How is your business managing its digital brand messaging during the crisis? There are a million different ways a crisis could impact your store or your business’ reputation, operations or employees. From unhappy customers to product defects to employees doing or saying things they shouldn’t – and now the Coronavirus Pandemic. While the fundamentals of […]

The Emotional Side of Social Media

When I first jumped onto Twitter in 2007, I expected an experience similar to the bulletin boards and forums I used when I was an editor for ePregnancy. They were my sources for the answers, quotes and trends I needed to develop excellent content. As 2008 turned into the year that almost crashed our economy, every resource became precious …

8 Ways to Get Ahead as an Entrepreneur

Success is not a zero-sum game and generosity can be a direct route to success for you and those around you. To test out this theory, I put a call out for one best tip for someone beginning their entrepreneur journey …

antiquing outside the box

Interview with Heather Vieira

We’re honored to welcome Heather Vieira, vintage and antique storyteller – the Antique Diva …

Julia and Leigh, WIBN

Solving Social Media’s Biggest Challenge…

When I launched SocialNorth in 2010, I’d earned my street cred in SEO and social media during my time at Natura. In the past 3 years, I’ve served as a social media strategist, SEO strategist, community manager, blogger, PR representative and am now ready to deep dive into a brand I love …

wisdom from Libby Langdon

Interview with Libby Langdon

We’re honored to welcome Libby Langdon, an author, interior designer and TV makeover guru as seen on NBC’s Open House, The Rachel Ray Show & HGTV’s Small Space, Big Style …

Plan ahead for message continuity

Editorial Calendar – Social Media Strategy Must-Have

Keeping the message on target and timely is one of the biggest challenges I hear from community managers. How do you keep the content flowing in a way that makes sense to the community? Take a note from this former journalist’s toolbox and build yourself an editorial calendar …

What Productive, Successful People Do

Work smarter, not harder and other not-so-impossible tips for entrepreneurs Like most people, January is an opportunity to revisit my goals and fine tune my work processes – a check-in and chance to do a better job in the coming year. But doing a better job doesn’t mean working harder – I work as hard […]

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