Thankfully, photo sharing for businesses is as simple as being creative (on Instagram). Consumers want to be inspired, captured and even a little inside info shared could catch the eye of someone who needs the products or services you offer …
Recently I had the privilege of attending the High Point Furniture Market. Beautiful displays of furniture, home decor, accessories, rugs and so much more. People spend all year traveling the world, researching ideas, bold colors – and they find inspiration in the oddest places …
I love trade shows. I love the online chatter about all the shiny, pretty things. I adore the anticipation of seeing old friends and making new ones. And there’s one thing I crave that trade shows always over-deliver – satiating my fashion lust. Shoe spotters, unite! Embrace your fashion-forward self and jack your own style!
Opening the doors and turning on the open sign doesn’t ensure a stampede. Communicate with your consumers. Let them know about your product or services, what you’re doing and how to find you online and off …
You love a product so much that you’d drive across town just to be lucky enough to buy it, hold it in your hands. As you’re paying for your purchase, you find it on Twitter – you whip out your smart phone and follow and chat and share your brand love with the Twitterverse …
Businesses are diving deep into the social pond where some rise gracefully, gliding through the flotsam and jetsam. Others sink like the titanic, completely unprepared for the havoc they’ve brought upon themselves. Let’s be honest – doing it right takes time and concentrated effort …
Roger Ebert may have lost his speaking voice but instead of giving up, he harnessed the tools of blogging and twitter to be his new voice in continuing to spread his movie perspectives.
Social media levels the playing field between consumers and brands, readers and editors. Big or small, our voices matter. We can create, share and communicate with people we never otherwise would have reached. With the power comes the curse. As our voices grow and our messages carry further, it’s a topic worth revisiting …
After the catastrophic economic crash of 2009, the government stepped in to help car companies rebuild themselves. But while many manufacturers watched their businesses die and their employees left jobless and many homeless, Waterloo Region (in Ontario, Canada) created a network to support struggling manufacturers and help them remain competitive in the new global landscape – the Manufacturing Innovation Network (MIN).
When I joined Natura as their Communications Director in 2009, social media was still a pie in the sky idea for the furniture industry. Companies (and people like me) that engaged were seen as foolish or visionaries – sometimes both …
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