Tag Archives: Social Networking

3 Flavors of Content Marketing: ToFu, MoFu and BoFu

Understanding the 3 Flavors of Content Marketing: ToFu, MoFu and BoFu

And how to serve up what your customer needs when they need it As digital marketers, we’re able to touch consumers throughout their entire buying journey, which opens up a world of opportunities – and potential missteps. If content marketing is a vital ingredient in your marketing mix, let’s look at your customers as if […]

7 stealable Christmas survival strategies

The Art of Getting S#*t Done During Christmas

Every Christmas, I see many of my entrepreneur friends do the same crazy dance as the holidays approach. What do you mean it’s Christmas already? How am I going to find time for all the shopping, baking, wrapping, holidaying (and Work)? How will I cope?

Do You Need a Social Media Community Manager?

Do You Need a Social Media Community Manager?

I work with a wide variety of companies, some that begin their social media journey with me from ground zero and some that have dabbled (and floundered). All are looking for the advice and guidance that will lead them toward success. As a social media professional …

How to Create a Content Calendar for Social Media

How to Create a Content Calendar for Social Media

And why a content schedule for social media makes good business sense The store opens in 20 minutes. Along with everything else on your must-do list, writing a social media update to start the day is just another task. One that’s easily pushed aside if you run out of time, right? Wrong? If there’s one […]

10 Things You Should NEVER Do on Facebook

10 Things You Should NEVER Do on Facebook

Want to succeed on Facebook? Avoid these mistakes If you’re a small business, chances are Facebook is the central hub of your social media marketing strategy. There’s no denying that other networks like Instagram, Pinterest and possibly Tik-Tok may have a place in your online marketing strategy, but for many businesses, Facebook’s massive demographic offers […]

How to Create Consistent, Good Quality Content for Facebook

How to Create Consistent, Good Quality Content for Facebook

In other words, building your content marketing plan, one update at a time Facebook, Tik-Tok, Instagram – where does your business need to be in 2021 to gain the attention of your customers and help grow your business? In the United States alone, there are more than 200 million active Facebook accounts, with nearly 40% […]

How to Take Your Social Media Voice from Meh to Magnificent!

Take Your Social Media Voice from Meh to Magnificent!

Social media gives brands and consumers an opportunity to separate yourself from your competitors with your own style and personality. What draws us to other people can also draw us to companies, allowing us to connect emotionally rather than with just our credit cards …

Social Media (for Business) Best Practices

Social Media (for Business) Best Practices

If you build it, they will come – if you do it right… Remember CB radios from the 70’s? Breaker, breaker little buddy, that’s a 10/4. There we were, sending out information, calling it back to us, controlling the flow of information to suit our needs. All with a little help from our friends. Today’s […]

Adapting Your Retail Digital Marketing Strategy During the Coronavirus (COVID-19) Crisis

Adapting Your Digital Marketing Strategy During the Coronavirus (COVID-19) Crisis

Or, more simply, content-based marketing for business – why it still works, even during a crisis From self-isolation to social distancing to wearing masks to a mounting death toll worldwide, the Coronavirus crisis has brought devastating change to our lives. As the world economy slows, budgets tighten and we face more and more layoffs, marketers […]

Retail Crisis Communications During COVID-19

Crisis Communications During COVID-19

How is your business managing its digital brand messaging during the crisis? There are a million different ways a crisis could impact your store or your business’ reputation, operations or employees. From unhappy customers to product defects to employees doing or saying things they shouldn’t – and now the Coronavirus Pandemic. While the fundamentals of […]

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