Tag Archives: Social Media Strategy

Do You Need a Social Media Community Manager?

Do You Need a Social Media Community Manager?

I work with a wide variety of companies, some that begin their social media journey with me from ground zero and some that have dabbled (and floundered). All are looking for the advice and guidance that will lead them toward success. As a social media professional …

Are You a Good Writer?

Are You a Good Writer?

Writing comes from somewhere deep inside of you and needs protecting. For some of us, sharing our writing is like getting naked in public. For my prison students, that was easy – judgement wasn’t new to them. For the rest of us, the story is a little different …

Are You Using Social Proof on Your Website?

Establishing credibility with consumers by leveraging the power of online word of mouth When’s the last time you tried a new hairdresser or hired a contractor to do work for your home based on a friend’s recommendation? What about that new restaurant just around the corner? There’s always cars in the parking lot, which means […]

How to find the right guest blogger for your business

How to Work with Guest Bloggers

And why you should pay writers rather than working on a barter system If you have a blog on your business website, it can be a challenge to create and publish a steady stream of useful, effective content that drives your closer to your business goals. In the early 2000’s, working with guest bloggers to […]

Competitive Keyword Analysis

Why is Competitive Keyword Research Important?

Understanding your competitors’ keywords will help make your content marketing more effective Understanding the importance of keywords is the underpinning of an effective content marketing strategy. Simply put, the right keywords will keep you focused on creating content that will attract the customers who want your product. Researching what keywords are being used to search […]

How to Create a Content Calendar for Social Media

How to Create a Content Calendar for Social Media

And why a content schedule for social media makes good business sense The store opens in 20 minutes. Along with everything else on your must-do list, writing a social media update to start the day is just another task. One that’s easily pushed aside if you run out of time, right? Wrong? If there’s one […]

Content Marketing is More than Just Good Writing

Content Marketing is More than Just Good Writing

If you’re new to content creation online, these are the skills you’ll need to succeed in the online world Long before I became a digital brand marketer, I’d written for a wide range of newspapers and magazines, national and regional, even serving as senior editor for a national pregnancy magazine for a time. During an […]

What is Branding on Social Media and Why Does it Matter to Your Business?

What is Branding on Social Media?

Actionable strategies to ensure a consistent brand message on social media What is a brand? Simply put, it’s the unique features you choose to define your business that differentiate you from your competitors. It’s your business name and logo and maybe a tagline – but so much more too – especially in the new world […]

10 Things You Should NEVER Do on Facebook

10 Things You Should NEVER Do on Facebook

Want to succeed on Facebook? Avoid these mistakes If you’re a small business, chances are Facebook is the central hub of your social media marketing strategy. There’s no denying that other networks like Instagram, Pinterest and possibly Tik-Tok may have a place in your online marketing strategy, but for many businesses, Facebook’s massive demographic offers […]

How to Create Consistent, Good Quality Content for Facebook

How to Create Consistent, Good Quality Content for Facebook

In other words, building your content marketing plan, one update at a time Facebook, Tik-Tok, Instagram – where does your business need to be in 2021 to gain the attention of your customers and help grow your business? In the United States alone, there are more than 200 million active Facebook accounts, with nearly 40% […]

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