Tag Archives: Social media ROI

Twitter Prenuptials – Please Sign Here

Do you take this Twitter account until death…? If you’re tweeting for business, do you use your picture, the company logo or a combination of both? In 2000, community moderation meant being the brand behind the curtain – much like the Wizard of Oz. Communication was functional and when employees moved on, another stepped in […]

Now Revolution – Review & Contest

As we reach past the recession and out of a landscape littered with foreclosures, layoffs and lawsuits, innovation has become the DNA for survival. Those who fail to innovate, die. It’s time to embrace “The Now Revolution” with Jay Baer and Amber Naslund as your tour guides …

Twitter – The Pay-It-Forward-Network

Please welcome John Lusher, social media strategist, to SocialNorth.com. I’ve known John for more than 2 years through social media and the effort he invests in promoting others amazes me …

Facebook and Your Business

Yesterday I received a request from “Diet Butler” to be my friend on Facebook. I immediately checked my profile pic – had it gained a few pounds overnight? Then I looked closer at the request – another business masquerading as a person. Sorry, Diet Butler, but I don’t friend businesses on Facebook.

2011 Bedding Forecast from Furniture Today

The economic downturn of 2009 may be in our rear view mirror, but the furniture industry is still nursing its wounds. This past week I spoke at Las Vegas Market to furniture retailers eager to learn how to engage on social media. Thanks to Dave Perry and Furniture Today, I was able to see the bedding industry with a little more clarity.

5 Ways to Measure Your Social Oomph or Make Friends?

I’m often asked how I measure social media for business, which is a fair question. But it’s one I often answer with, “how did you measure the reach of that billboard you paid someone to put up at the local hockey arena?”

Climbing the Social Media Mountain

I’ve decided to make the Sound of Music’s “Climb Every Mountain” SocialNorth’s theme song for 2011. Not that long ago, people shook their heads when we talked about Facebook (Twitter was beyond comprehension and blogging was something exhibitionists and wanna-be writers did) …

Social Media and Your Company

Are you using Facebook for your business? What about LinkedIn, Twitter, Foursquare or YouTube? 2010 was the year brands joined social media sites en mass. Some strategized and dove into the conversation with a strategic plan to create buzz and conversation. Others just jumped in …

Social Media & Your Intern

Letting your intern manage your social media strategy is stupid – and dangerous. Learn how an intern can add to your social networking and teach you the medium …

Be a LinkedIn DYNAMO!

LinkedIn is a powerful social networking site to help you generate more leads and grow your business. Here are SocialNorth’s top 10 LinkedIn business marketing tips.

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