What you need to know about building an effective content marketing strategy If facing down a global pandemic has taught us anything, it’s the power of innovative, courageous thinking. Especially for small businesses that have struggled to stay afloat while their doors are closed – or capacity is reduced. If you’re new to digital marketing […]
If you build it, they will come – if you do it right… Remember CB radios from the 70’s? Breaker, breaker little buddy, that’s a 10/4. There we were, sending out information, calling it back to us, controlling the flow of information to suit our needs. All with a little help from our friends. Today’s […]
Staying connected with customers when your place of business is closed The Coronavirus has changed how we live our lives in ways too numerous to mention – both personally and professionally. If your place of business is closed due to local COVID-19 regulations – and you were selling online before the crisis – hopefully it’s […]
Or, more simply, content-based marketing for business – why it still works, even during a crisis From self-isolation to social distancing to wearing masks to a mounting death toll worldwide, the Coronavirus crisis has brought devastating change to our lives. As the world economy slows, budgets tighten and we face more and more layoffs, marketers […]
When I launched SocialNorth in 2010, I’d earned my street cred in SEO and social media during my time at Natura. In the past 3 years, I’ve served as a social media strategist, SEO strategist, community manager, blogger, PR representative and am now ready to deep dive into a brand I love …
Starting a business on your own has it’s challenges – purchasing the business licence and registration, choices on sole proprietorship vs incorporation, setting up the accounting, drafting business contracts for clients, meeting with banks …
If you’re a small business owner just venturing into social media, the learning curve is overwhelming. To hire the right person for the job, you have to know the right questions to ask. And to know the right questions, you’ve got some research ahead of you. The good news is, there a lot of people willing to help – myself included …
Search engines are big business and they have a responsibly to online searchers. If they don’t deliver relevant content, they lose searchers to their competitors. Getting found online is all about understanding what the search engines want …
Get your blog on with these tips & tricks Confession: I’m a word junkie. The choice of one word over another can change our perception of issues, products and other people. As a former journalist and communications director and now professional blogger and social media strategist, words – and how I use them – are […]
You’ve invested money, resources and creativity into building your great idea of a site, yet no one’s coming. You need to be found. The concept of FINDABILITY needs a strategy as part of your company’s SEO (Search Engine Optimization) program …
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