Tag Archives: Search Engine Ranking

Do you Use Images in Your Blog Posts?

Do You Use Images in Your Blog Posts?

5 simple ways images can improve customer experience on your business blog At it’s core, marketing is simply storytelling. And just as a compelling story has a hook, strong marketing draws you in and gives you lots of reasons to stick around and learn more. As digital marketers, we have more tools to help us […]

Important SEO Strategies

Important SEO Strategies that will Help You Stand Out from the Crowd

Curiosity titillated by what SEO can do for your bottom line? Start by checking your inhibitions at the door and checking into a new way of doing business online.

Evergreen Content in Your Digital Strategy

How to Leverage the Power of Evergreen Content in Your Digital Strategy

Search-optimized content marketing assets that stay fresher longer In a lot of ways, digital marketing is like playing poker. As a small business owner, constantly honing your skills will help you level the playing field against bigger companies with bigger ad budgets. But luck and skill go hand in hand. If you’re lucky enough to […]

7 Ways to Strengthen Weak Copywriting

7 Ways to Strengthen Weak Copywriting

Or why your shitty first drafts should never be published – and how you can clean them up In 1994, Anne Lamott’s Bird by Bird changed the way many writers looked at their first drafts. If we thought we were alone in our crappy never-to-be-seen first drafts, she cured us of that fantasy. She told […]

Facebook versus Google Advertising

Facebook versus Google Advertising

Which ad platform will deliver the best results for your business? When social media was in its fledgling days – a growing force but still young and wild – getting found online was more about ingenuity than marketing. Social media experts popped out of nowhere, experts only by their ability entice followers on their chosen […]

Competitive Keyword Analysis

Why is Competitive Keyword Research Important?

Understanding your competitors’ keywords will help make your content marketing more effective Understanding the importance of keywords is the underpinning of an effective content marketing strategy. Simply put, the right keywords will keep you focused on creating content that will attract the customers who want your product. Researching what keywords are being used to search […]

How to Rock Your Content Marketing Strategy

How to Rock Your Content Marketing Strategy

Companies that have embraced content marketing have been awarded a strong, loud voice. It’s allowed them to reach directly into the hearts of their consumers, long before the buying process begins. I’ve had some clients see more than a 300% growth in website traffic in less than 3 months …

Create a High-Quality Blog to Support Your Content Marketing Efforts

Your Business Blog, a Study in Content Marketing

And why nailing this lynchpin of content marketing is so important There’s no denying that blogging is integral to the success of a smart content marketing strategy. Without a blog, search engine optimization (SEO) will be a challenge and you’ll struggle to find engaging, conversational content for your social media channels. As well, your site […]

blogging as a marketing strategy

6 Keys to Writing for Your Small Business Blog

If you’re a small business owner and haven’t yet considered starting a business blog, hopefully if you’re reading this post, you’re already rethinking that. Blogging takes a commitment and is undeniably time-consuming – but it’s also one of the most powerful, valuable ways to market your business …

brand ambassadorship

Brand Ambassadorship & Blogging

When it comes to writing about (and endorsing) products, the line bloggers walk can be as treacherous as walking across Niagara Falls on a tightrope. Balance is important but determination, faith and focus on the end game also contribute to whether you’ll drop in the drink or make it to the other side safely …

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