Tag Archives: Relationship Building

3 Flavors of Content Marketing: ToFu, MoFu and BoFu

Understanding the 3 Flavors of Content Marketing: ToFu, MoFu and BoFu

And how to serve up what your customer needs when they need it As digital marketers, we’re able to touch consumers throughout their entire buying journey, which opens up a world of opportunities – and potential missteps. If content marketing is a vital ingredient in your marketing mix, let’s look at your customers as if […]

7 stealable Christmas survival strategies

The Art of Getting S#*t Done During Christmas

Every Christmas, I see many of my entrepreneur friends do the same crazy dance as the holidays approach. What do you mean it’s Christmas already? How am I going to find time for all the shopping, baking, wrapping, holidaying (and Work)? How will I cope?

Do You Need a Social Media Community Manager?

Do You Need a Social Media Community Manager?

I work with a wide variety of companies, some that begin their social media journey with me from ground zero and some that have dabbled (and floundered). All are looking for the advice and guidance that will lead them toward success. As a social media professional …

Are You a Good Writer?

Are You a Good Writer?

Writing comes from somewhere deep inside of you and needs protecting. For some of us, sharing our writing is like getting naked in public. For my prison students, that was easy – judgement wasn’t new to them. For the rest of us, the story is a little different …

Are You Using Social Proof on Your Website?

Establishing credibility with consumers by leveraging the power of online word of mouth When’s the last time you tried a new hairdresser or hired a contractor to do work for your home based on a friend’s recommendation? What about that new restaurant just around the corner? There’s always cars in the parking lot, which means […]

Plagiarism, Stealing & Flattery in the World of Blogging

Plagiarism, Stealing & Flattery in the Blogging World

When copying content online crosses the line Whoever said that copying was the sincerest form of flattery lacked imagination. Seriously. There’s a big difference between being inspired by a good idea and taking a good idea and calling it your own. When it comes to the world of blogging, copying content is plagiarism – plain […]

10 Commandments of Blogging

10 Commandments of Blogging

For me, the emergence of blogs was my burning bush. I didn’t understand it at first, but I’ve come to see that salvation (commonly known as content marketing) is within reach. If only we’re willing to believe that using a smart keyword strategy …

How to Take Your Social Media Voice from Meh to Magnificent!

Take Your Social Media Voice from Meh to Magnificent!

Social media gives brands and consumers an opportunity to separate yourself from your competitors with your own style and personality. What draws us to other people can also draw us to companies, allowing us to connect emotionally rather than with just our credit cards …

Before COVID (BC), After COVID (AC) And the terrible, quiet, hopeful time between

Before COVID (BC), After COVID (AC)

And the terrible, quiet, hopeful time between When we began sheltering in place, on that cold, snowy day in March, Spring was just around the corner and time moved fast. The virus moved faster, crossing borders, spilling into our communities, our workplaces and churches, our homes. As the virus gained momentum, we lost ours. Businesses […]

Nicaragua – The Nobility of Purpose Driven Travel

Nicaragua – The Nobility of Purpose Driven Travel

Or: How fixing wells became my path to understanding… A few years ago, my husband, brother and I traveled to Nicaragua together on a mission trip (along with a dozen volunteers) to help repair wells in rural communities. But I still stumble when people ask me if we were successful. As I struggle to give […]

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