Recently I had the privilege of attending the High Point Furniture Market. Beautiful displays of furniture, home decor, accessories, rugs and so much more. People spend all year traveling the world, researching ideas, bold colors – and they find inspiration in the oddest places …
Some people are born entrepreneurs and others fall into it through circumstance. And some, like me, come into their true calling when they finally and truly realize that their square peg is just never going to fit into that round hole. SocialNorth celebrated a first birthday last month …
Are social media conversations important for search? The new anthem of CEO’s has been officially named “What’s the ROI of Social Media, Baby?” For some “social media strategists” the very thought of measuring social media efforts sends nerves-a-twitching before the chorus begins. After all, how can you measure a relationship? Can you truly put a […]
Women leading women In 2012, I’ll accept the presidency of WithIt – Women in the Home and Furnishings Industries – an international organization dedicated to supporting and nurturing leadership in women. This past October I attended the High Point Furniture Market to meet some of our sponsors and thank them for their continued support of […]
Trust me, it’s more than the swag… With each conference I attend, I try to clearly define the take-away (even if only in my own mind) to help me decide if it will be on my agenda next month or next year. After falling off a subway car and spilling an expensive bottle of olive oil (swag) on […]
I try to live a good life, free from temptation and sin…well mostly. I try to do what’s right online too and to help my clients do the same. But that’s tricky some days. There’s got to be a short-cut to get some of this social collateral we’re all working so hard for, right?
Annie and I met by chance a few months ago at a Social Media Breakfast while sitting at the same table. When we realized we were tweeting each other from across the table, we put down the phones and started chatting. She’s newly graduated from Wilfrid Laurier University …
When I joined Natura as their Communications Director in 2009, social media was still a pie in the sky idea for the furniture industry. Companies (and people like me) that engaged were seen as foolish or visionaries – sometimes both …
Please welcome John Lusher, social media strategist, to SocialNorth.com. I’ve known John for more than 2 years through social media and the effort he invests in promoting others amazes me …
Kenneth Cole unleashed a fury when he posted an inappropriate comment about Egypt on Twitter. But how can we learn from his social media stupidity?
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