Tag Archives: Keywords

Use your creativity

10 Commandments of Blogging

For me, the emergence of blogs was my burning bush. I didn’t understand it at first, but I’ve come to see that salvation (commonly known as content marketing) is within reach. If only we’re willing to believe that using a smart keyword strategy …

Plan ahead for message continuity

Editorial Calendar – Social Media Strategy Must-Have

Keeping the message on target and timely is one of the biggest challenges I hear from community managers. How do you keep the content flowing in a way that makes sense to the community? Take a note from this former journalist’s toolbox and build yourself an editorial calendar …

blogging as a marketing strategy

6 Keys to Writing for Your Small Business Blog

If you’re a small business owner and haven’t yet considered starting a business blog, hopefully if you’re reading this post, you’re already rethinking that. Blogging takes a commitment and is undeniably time-consuming – but it’s also one of the most powerful, valuable ways to market your business …

how do I blog creatively

Unblocking Writer’s Block ~ For Bloggers

All writers and bloggers have experienced writer’s block at one point or another. If you’re blogging for business, it can be stressful to have a deadline looming and inspiration coming from nowhere. Blogging for business can be tricky because while the content is focused on the brand, the personal, intimate voice of the blogger is what makes it sharable …

Don't be shy about your SEO strategy

50 Shades of SEO

Curiosity titillated by what SEO can do for your bottom line? Start by checking your inhibitions at the door and checking into a new way of doing business online.

how not to seo

Hitchhiker’s Guide to the SEO Galaxy

Search engines are big business and they have a responsibly to online searchers. If they don’t deliver relevant content, they lose searchers to their competitors. Getting found online is all about understanding what the search engines want …

share a piece of yourself

How to Write Great Content

Whether you call it content marketing or blogging, reaching out with stories humanizes companies. It makes big companies feel more approachable and small companies stronger. Free, easily shareable content attracts prospects …

Stand out in a crowd

SEO Copywriting & Blogging Best Practices

Get your blog on with these tips & tricks Confession: I’m a word junkie. The choice of one word over another can change our perception of issues, products and other people. As a former journalist and communications director and now professional blogger and social media strategist, words – and how I use them – are [...]

strength and power

Building Your Site’s Popularity & Relevance

You’ve invested money, resources and creativity into building your great idea of a site, yet no one’s coming. You need to be found. The concept of FINDABILITY needs a strategy as part of your company’s SEO (Search Engine Optimization) program …

The Accidental Entrepreneur

Some people are born entrepreneurs and others fall into it through circumstance. And some, like me, come into their true calling when they finally and truly realize that their square peg is just never going to fit into that round hole. SocialNorth celebrated a first birthday last month …

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