How do you nurture relationships in business and in life? Social media’s is about investing in relationships. With the right tools on the right networks and the right resources, your business can enjoy a digital barn raising that helps build your business today and sustain it into the future.
My goals for my year as president revolved around connection. Celebrating our 15th anniversary this year, we needed a refreshed approach to connecting to each other, our sponsors and supporters. And we needed those connections to be face to face and digital – strong, sustainable pipelines across all channels.
The MommiesFirst story is quite simple, an idea “born” out of a personal experience as a new mom. Trading my high heels for flats, business suits for nursing tanks, and fashion magazines for “What to Expect When You’re Expecting”. I was SCARED, OVERWHELMED, and CONFUSED – and from that came the creation of MommiesFirst …
I love trade shows. I love the online chatter about all the shiny, pretty things. I adore the anticipation of seeing old friends and making new ones. And there’s one thing I crave that trade shows always over-deliver – satiating my fashion lust. Shoe spotters, unite! Embrace your fashion-forward self and jack your own style!
As SocialNorth approaches its second birthday, I’m excited to announce that we’re growing again with the addition of a social media community manager. Dana has the DNA for social media and I was thrilled when she agreed to join the SocialNorth team. I hope you’ll agree, she’s the kind of person I want watching over and growing my brand online.
Are social media conversations important for search? The new anthem of CEO’s has been officially named “What’s the ROI of Social Media, Baby?” For some “social media strategists” the very thought of measuring social media efforts sends nerves-a-twitching before the chorus begins. After all, how can you measure a relationship? Can you truly put a […]
Women leading women In 2012, I’ll accept the presidency of WithIt – Women in the Home and Furnishings Industries – an international organization dedicated to supporting and nurturing leadership in women. This past October I attended the High Point Furniture Market to meet some of our sponsors and thank them for their continued support of […]
A new way to transform customers into fans Today, consumers can know as much about your products as your sales staff before they step foot inside your store. Business survival depends on creative and inexpensive initiatives that allow you to leapfrog past the competition and grab the spotlight. Do you know how to break through […]
Which would you rather do? Interrupt people during dinner or share a glass of wine with friends? In my past life working for a manufacturer, some of the managers swore cold calling was their most effective way to reach potential customers – until …
Whether it’s a hammer or Twitter, a tool is only as good as the person wielding it. Social media is no different. Just like a hammer can help construct buildings or break thumbs, social media can help businesses reach more customers or drive them away.
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