Tag Archives: Engagement

Do you Use Images in Your Blog Posts?

Do You Use Images in Your Blog Posts?

5 simple ways images can improve customer experience on your business blog At it’s core, marketing is simply storytelling. And just as a compelling story has a hook, strong marketing draws you in and gives you lots of reasons to stick around and learn more. As digital marketers, we have more tools to help us […]

3 Flavors of Content Marketing: ToFu, MoFu and BoFu

Understanding the 3 Flavors of Content Marketing: ToFu, MoFu and BoFu

And how to serve up what your customer needs when they need it As digital marketers, we’re able to touch consumers throughout their entire buying journey, which opens up a world of opportunities – and potential missteps. If content marketing is a vital ingredient in your marketing mix, let’s look at your customers as if […]

Is your business blog delivering results?

Is Your Business Blog Delivering Results?

Now would be a good time to audit your content marketing strategy When it’s done correctly, content marketing is a powerful tool. When it’s done incorrectly, it’s an expensive hobby. An effective business blog allows you to tap into audiences that you may not be able to reach through traditional marketing channels, as well as […]

Do You Need a Social Media Community Manager?

Do You Need a Social Media Community Manager?

I work with a wide variety of companies, some that begin their social media journey with me from ground zero and some that have dabbled (and floundered). All are looking for the advice and guidance that will lead them toward success. As a social media professional …

Important SEO Strategies

Important SEO Strategies that will Help You Stand Out from the Crowd

Curiosity titillated by what SEO can do for your bottom line? Start by checking your inhibitions at the door and checking into a new way of doing business online.

How to Create a Content Hub & Leverage the Power of Search on Your Website

Create a Content Hub & Leverage the Power of Search on Your Website

Amp up your content marketing strategy with hyper-focused blog posts, curated, user-generated or co-created content If you’re blogging on your business website, you understand the strength and value of inbound content marketing. But a content hub – a powerful content strategy – takes everything you know about driving traffic to your website and shifts it […]

Evergreen Content in Your Digital Strategy

How to Leverage the Power of Evergreen Content in Your Digital Strategy

Search-optimized content marketing assets that stay fresher longer In a lot of ways, digital marketing is like playing poker. As a small business owner, constantly honing your skills will help you level the playing field against bigger companies with bigger ad budgets. But luck and skill go hand in hand. If you’re lucky enough to […]

How to Get More People to Read Your Content

How to Get More People to Read Your Business Blog Content

Simple styling fixes to make your blog content more readable and sharable You’ve spent hours crafting what you think is the perfect blog post for your business. It’s well written, speaks directly to your customer and offers clear, honest advice. You take a deep breath, hit publish and then… Nothing. No one likes it on […]

Create a High-Quality Blog to Support Your Content Marketing Efforts

Your Business Blog, a Study in Content Marketing

And why nailing this lynchpin of content marketing is so important There’s no denying that blogging is integral to the success of a smart content marketing strategy. Without a blog, search engine optimization (SEO) will be a challenge and you’ll struggle to find engaging, conversational content for your social media channels. As well, your site […]

10 Commandments of Blogging

10 Commandments of Blogging

For me, the emergence of blogs was my burning bush. I didn’t understand it at first, but I’ve come to see that salvation (commonly known as content marketing) is within reach. If only we’re willing to believe that using a smart keyword strategy …

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