When copying content online crosses the line Whoever said that copying was the sincerest form of flattery lacked imagination. Seriously. There’s a big difference between being inspired by a good idea and taking a good idea and calling it your own. When it comes to the world of blogging, copying content is plagiarism – plain […]
Or how to turn your copywriting into gold When I was a senior editor of a national pregnancy magazine, I knew within the first 10 words of a pitch whether the piece was a good fit – or at least whether I should read the rest of the pitch. You might think that’s harsh, but […]
And why you should pay writers rather than working on a barter system If you have a blog on your business website, it can be a challenge to create and publish a steady stream of useful, effective content that drives your closer to your business goals. In the early 2000’s, working with guest bloggers to […]
And why a content schedule for social media makes good business sense The store opens in 20 minutes. Along with everything else on your must-do list, writing a social media update to start the day is just another task. One that’s easily pushed aside if you run out of time, right? Wrong? If there’s one […]
Companies that have embraced content marketing have been awarded a strong, loud voice. It’s allowed them to reach directly into the hearts of their consumers, long before the buying process begins. I’ve had some clients see more than a 300% growth in website traffic in less than 3 months …
Want to succeed on Facebook? Avoid these mistakes If you’re a small business, chances are Facebook is the central hub of your social media marketing strategy. There’s no denying that other networks like Instagram, Pinterest and possibly Tik-Tok may have a place in your online marketing strategy, but for many businesses, Facebook’s massive demographic offers […]
And why nailing this lynchpin of content marketing is so important There’s no denying that blogging is integral to the success of a smart content marketing strategy. Without a blog, search engine optimization (SEO) will be a challenge and you’ll struggle to find engaging, conversational content for your social media channels. As well, your site […]
For me, the emergence of blogs was my burning bush. I didn’t understand it at first, but I’ve come to see that salvation (commonly known as content marketing) is within reach. If only we’re willing to believe that using a smart keyword strategy …
Social media gives brands and consumers an opportunity to separate yourself from your competitors with your own style and personality. What draws us to other people can also draw us to companies, allowing us to connect emotionally rather than with just our credit cards …
If you build it, they will come – if you do it right… Remember CB radios from the 70’s? Breaker, breaker little buddy, that’s a 10/4. There we were, sending out information, calling it back to us, controlling the flow of information to suit our needs. All with a little help from our friends. Today’s […]
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