5 simple ways images can improve customer experience on your business blog At it’s core, marketing is simply storytelling. And just as a compelling story has a hook, strong marketing draws you in and gives you lots of reasons to stick around and learn more. As digital marketers, we have more tools to help us […]
Now would be a good time to audit your content marketing strategy When it’s done correctly, content marketing is a powerful tool. When it’s done incorrectly, it’s an expensive hobby. An effective business blog allows you to tap into audiences that you may not be able to reach through traditional marketing channels, as well as […]
Writing comes from somewhere deep inside of you and needs protecting. For some of us, sharing our writing is like getting naked in public. For my prison students, that was easy – judgement wasn’t new to them. For the rest of us, the story is a little different …
Curiosity titillated by what SEO can do for your bottom line? Start by checking your inhibitions at the door and checking into a new way of doing business online.
Amp up your content marketing strategy with hyper-focused blog posts, curated, user-generated or co-created content If you’re blogging on your business website, you understand the strength and value of inbound content marketing. But a content hub – a powerful content strategy – takes everything you know about driving traffic to your website and shifts it […]
Search-optimized content marketing assets that stay fresher longer In a lot of ways, digital marketing is like playing poker. As a small business owner, constantly honing your skills will help you level the playing field against bigger companies with bigger ad budgets. But luck and skill go hand in hand. If you’re lucky enough to […]
Or why your shitty first drafts should never be published – and how you can clean them up In 1994, Anne Lamott’s Bird by Bird changed the way many writers looked at their first drafts. If we thought we were alone in our crappy never-to-be-seen first drafts, she cured us of that fantasy. She told […]
Simple styling fixes to make your blog content more readable and sharable You’ve spent hours crafting what you think is the perfect blog post for your business. It’s well written, speaks directly to your customer and offers clear, honest advice. You take a deep breath, hit publish and then… Nothing. No one likes it on […]
When copying content online crosses the line Whoever said that copying was the sincerest form of flattery lacked imagination. Seriously. There’s a big difference between being inspired by a good idea and taking a good idea and calling it your own. When it comes to the world of blogging, copying content is plagiarism – plain […]
Or how to turn your copywriting into gold When I was a senior editor of a national pregnancy magazine, I knew within the first 10 words of a pitch whether the piece was a good fit – or at least whether I should read the rest of the pitch. You might think that’s harsh, but […]
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