Scot Dalton, CEO at ERAssure.com
Content & Social Media Strategies…
SocialNorth specializes in content and social media strategies. We offer a suite of content, social media, findability and community engagement strategies that will help you identify, understand and reach your online goals.
And we always begin with the strategy, articulating your goals and then focusing your organization on how it can help your customers (and potential customers) online. In the age of digital word of mouth, traditional marketing techniques (used alone) are no longer effective. To be truly successful, your content must revolve around your customers’ wants and needs.
What is a content strategy?
A solid content strategy allows you to deliver information to your customers in all the places they’re searching for it – at every stage of their buying process. It incorporates SEO, social and editorial both on your site and online in general.
At SocialNorth, we look closely at your “early-stage” search terms and traffic drivers to see if your website answers your customers’ top questions. Then we look at your current content and how it can be improved. You need content that provides solutions – rather than a hard sell of your products. If your content is on-target, easy to digest and helpful, your conversions will improve.
Why do you need a content strategist?
Your content strategist is the gatekeeper of your content. S/he can explain to sales, marketing and the CEO why, how and when content is published. S/he understands your customer is at the heart of everything you do and builds a strategy based on their needs – often before they know they need it.
SocialNorth has worked at both the strategy and execution levels of content. We’ve defined the strategy, worked with in-house teams and trained staff both in content and social. Please view our testimonials page to see what our clients have to say about our work.
How does this fit in with content marketing?
Wikipedia defines content marketing as, “all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.”
Content marketing connects the dots from why, how, when to what. It uses all the tools, channels and content and delivers them to your customer.
How can we help you?
We’d love to talk to you about your content strategies and how we can help. Please visit our Contact Us page or drop us an email.
Case Studies
Read through other Manufacturer Case Studies:
- Case Study #1 ~Pillows for Troops
- Case Study #2 ~Facebook Campaigns
- Case Study #3 ~Blogger Networks
- Manufacturer Case Study Overview
Review the Case Study details from GoGirlfriend:
- Case Study #1 ~ Tourist Kidnappings on the Rise in Mexico
- Case Study #2 ~ 5 Nudist Resorts that will Blow Your Mind
- Case Study #3 ~ Amazon Kindle vs Sony eReader
- GoGirlfriend Case Study Overview
Hi Julia
We have only had a couple of brief encounters through linkedin and a brief exchange in Natura however I came away admiring your talent, energy, zest for life and enthusiasm. As a manufacturer representative I need to think outside that “box” to drive business and be more effective in my communications. I am anxious to learn more and hope to learn from you. Thank you very much for your time.
Many Thanks,
Roger
Julia,
It all looks very interesting. I think we at PPC (Powel Paint Center) are on the right track, but need much fine tuning. Looking forward to your progress and success.
Yours,
Brent
Hi Roger,
Thank you so much for taking the time to check out my new venture – and for your kind words! I’m very excited about SocialNorth and the opportunities I’m seeing. Good luck getting rid of that “box” and finding your own opportunities outside it.
I’m confident that our paths will cross many more times in the future.
Julia
Hi Brent,
So great to see you here – I love our growing friendship on Facebook! Here’s to learning and growing together.
Julia