Scot Dalton, CEO at ERAssure.com
Content & Social Media Strategies…
SocialNorth specializes in content and social media strategies. We offer a suite of content, social media, findability and community engagement strategies that will help you identify, understand and reach your online goals.
And we always begin with the strategy, articulating your goals and then focusing your organization on how it can help your customers (and potential customers) online. In the age of digital word of mouth, traditional marketing techniques (used alone) are no longer effective. To be truly successful, your content must revolve around your customers’ wants and needs.
What is a content strategy?
A solid content strategy allows you to deliver information to your customers in all the places they’re searching for it – at every stage of their buying process. It incorporates SEO, social and editorial both on your site and online in general.
At SocialNorth, we look closely at your “early-stage” search terms and traffic drivers to see if your website answers your customers’ top questions. Then we look at your current content and how it can be improved. You need content that provides solutions – rather than a hard sell of your products. If your content is on-target, easy to digest and helpful, your conversions will improve.
Why do you need a content strategist?
Your content strategist is the gatekeeper of your content. S/he can explain to sales, marketing and the CEO why, how and when content is published. S/he understands your customer is at the heart of everything you do and builds a strategy based on their needs – often before they know they need it.
SocialNorth has worked at both the strategy and execution levels of content. We’ve defined the strategy, worked with in-house teams and trained staff both in content and social. Please view our testimonials page to see what our clients have to say about our work.
How does this fit in with content marketing?
Wikipedia defines content marketing as, “all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.”
Content marketing connects the dots from why, how, when to what. It uses all the tools, channels and content and delivers them to your customer.
How can we help you?
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