GoGirlfriend Case Study #3

Amazon Kindle VS Sony Reader

This story compared the Amazon Kindle to the Sony Reader early in its competitive release (2010), listing pros and cons of both and encouraged feedback.

GoGirlfriend Case Study 3

 

This type of article gave readers more insights into the products – early influencer-created content. Because of GoGirlfriend’s substantial following on social media, the content reached readers who may have been considering a purchase but were looking for more personal info. It also provided a forum for them to ask questions – of both GoGirlfriend and the GoGirlfriend community.

 

Page views – 3,000
Time on page – 2.4 min
Top referrers – Google & Google News, Yahoo, Blogger.com, Bing
Links pointed to this page – 370

Top Keywords

  • Kindle vs Sony Reader
  • Sony Reader
  • Kindle vs Sony

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