Archive for March, 2013

best practices for your brand's marketing strategy

Do You Disclose Sponsored Tweets, Updates & Posts?

Almost all social media sites use paid advertising messages as part of their revenue model. Individual bloggers, myself included, work with brands to promote products or services through those social media channels. Sometimes the nature of those messages is unclear, but that’s about to change with a renewed interest by the FTC …

Craig beside the 2013 Ford Raptor SVT at the Ford Rouge Factory in Dearborn, Michigan

Twitter True Story ~ When One Door Closes

We’re honored to welcome Craig Silva, AKA @BigDaddyKreativ and @FordCraigSilva, to SocialNorth. Craig is the Senior Community Manager for Ford Canada and a personal friend of mine. We met two years ago and following his journey has been inspiring – to say the least.

WithIt, WIBN & WaterlooMIN

WithIt, WIBN and WaterlooMIN are just a few of the organizations SocialNorth has been privileged to serve. Highlighting these three as a group is significant as they’re all member-based organizations that rely heavily on volunteers, member participation and sponsors …

creating the content strategy

How to Rock Your Content Marketing Strategy

Companies that have embraced content marketing have been awarded a strong, loud voice. It’s allowed them to reach directly into the hearts of their consumers, long before the buying process begins. I’ve had some clients see more than a 300% growth in website traffic in less than 3 months …

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