Archive for January, 2011

2011 Bedding Forecast from Furniture Today

The economic downturn of 2009 may be in our rear view mirror, but the furniture industry is still nursing its wounds. This past week I spoke at Las Vegas Market to furniture retailers eager to learn how to engage on social media. Thanks to Dave Perry and Furniture Today, I was able to see the bedding industry with a little more clarity.

I’m Confused ~ Is Content King or Social Media?

How’s that Facebook thing working for you? In 2007, convincing the C-level 2007 that social media was a workable strategy took more fast talking than sneaking in late after curfew. It was almost impossible to measure and it took time. A lot of time …

5 Tips to Land a Social Media Job

There’s no denying social media humanizes brands and your online community can ramp up a company’s forward-facing image quickly. Arrive at your interview armed with print-outs of conversations on your blog, Facebook or Twitter …

5 Ways to Measure Your Social Oomph or Make Friends?

I’m often asked how I measure social media for business, which is a fair question. But it’s one I often answer with, “how did you measure the reach of that billboard you paid someone to put up at the local hockey arena?”

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