My goals for my year as president revolved around connection. Celebrating our 15th anniversary this year, we needed a refreshed approach to connecting to each other, our sponsors and supporters. And we needed those connections to be face to face and digital – strong, sustainable pipelines across all channels.
Blogs are chameleons. Companies use them to communicate and interact with clients, stakeholders and even suppliers. Newspapers and magazines use them to offer an alternate view of the news. Individuals use them to help create their personal brand online …
Opening the doors and turning on the open sign doesn’t ensure a stampede. Communicate with your consumers. Let them know about your product or services, what you’re doing and how to find you online and off …
Seems like just yesterday people were saying a word that made you raise an eyebrow – Twitter. Now there’s Pinterest. Maybe you’re already dabbling to see how it can help you grow your business online …
You love a product so much that you’d drive across town just to be lucky enough to buy it, hold it in your hands. As you’re paying for your purchase, you find it on Twitter – you whip out your smart phone and follow and chat and share your brand love with the Twitterverse …
As SocialNorth approaches its second birthday, I’m excited to announce that we’re growing again with the addition of a social media community manager. Dana has the DNA for social media and I was thrilled when she agreed to join the SocialNorth team. I hope you’ll agree, she’s the kind of person I want watching over and growing my brand online.
SocialNorth brings years of experience and a wealth of furniture and bedding industry contacts to the table to help you achieve your goals. We’re two partners, Julia & Dana, drawn together by a shared passion for doing great work with great clients – from full-on brand creation to building a successful sales funnel. We bring our experience and passion to every project.
Businesses are diving deep into the social pond where some rise gracefully, gliding through the flotsam and jetsam. Others sink like the titanic, completely unprepared for the havoc they’ve brought upon themselves. Let’s be honest – doing it right takes time and concentrated effort …
Being online is my business but the networks I use are just tools to help me connect with people. A conversation that takes place in 140 characters or less will never replace a face-to-face conversation.
Get your blog on with these tips & tricks Confession: I’m a word junkie. The choice of one word over another can change our perception of issues, products and other people. As a former journalist and communications director and now professional blogger and social media strategist, words – and how I use them – are […]
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