Keeping the message on target and timely is one of the biggest challenges I hear from community managers. How do you keep the content flowing in a way that makes sense to the community? Take a note from this former journalist’s toolbox and build yourself an editorial calendar …
Starting a business on your own has it’s challenges – purchasing the business licence and registration, choices on sole proprietorship vs incorporation, setting up the accounting, drafting business contracts for clients, meeting with banks …
If you’re a small business owner just venturing into social media, the learning curve is overwhelming. To hire the right person for the job, you have to know the right questions to ask. And to know the right questions, you’ve got some research ahead of you. The good news is, there a lot of people willing to help – myself included …
IronKids and Adult Essentials Gummy Vitamins are the brainchild of my super-smart business-minded husband. The integration of our business and online presence as the family behind the brand started on twitter and spilled over into our real life. …
Almost all social media sites use paid advertising messages as part of their revenue model. Individual bloggers, myself included, work with brands to promote products or services through those social media channels. Sometimes the nature of those messages is unclear, but that’s about to change with a renewed interest by the FTC …
WithIt, WIBN and WaterlooMIN are just a few of the organizations SocialNorth has been privileged to serve. Highlighting these three as a group is significant as they’re all member-based organizations that rely heavily on volunteers, member participation and sponsors …
For many entrepreneurs, we think we need every business opportunity that comes our way, but unprofitable or exhausting business relationships can detract you from finding quality clients. In fact, we mistakenly see some clients as a life preserver – when they’re actually the iceberg that can take us down. Even in our tumultuous economic climate, ending a business relationship …
All writers and bloggers have experienced writer’s block at one point or another. If you’re blogging for business, it can be stressful to have a deadline looming and inspiration coming from nowhere. Blogging for business can be tricky because while the content is focused on the brand, the personal, intimate voice of the blogger is what makes it sharable …
How do you transform your social media networks into a powerful, sustainable community? You take them offline, face-to-face, every chance you get. I connect with people online for the same reason I join networking groups – because we share similar interests or we have a similar focus in business.
What separates the good from the great communicators is the ability AND willingness to rework their writing over and over again until it glistens like a polished gem ~ to see it as adding a final sheen to their work. Writing a blog post (or a column or a book) is all about communicating …
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