Archive for 'Strategy'

3 Flavors of Content Marketing: ToFu, MoFu and BoFu

Understanding the 3 Flavors of Content Marketing: ToFu, MoFu and BoFu

And how to serve up what your customer needs when they need it As digital marketers, we’re able to touch consumers throughout their entire buying journey, which opens up a world of opportunities – and potential missteps. If content marketing is a vital ingredient in your marketing mix, let’s look at your customers as if […]

Do You Need a Social Media Community Manager?

Do You Need a Social Media Community Manager?

I work with a wide variety of companies, some that begin their social media journey with me from ground zero and some that have dabbled (and floundered). All are looking for the advice and guidance that will lead them toward success. As a social media professional …

How to Create Consistent, Good Quality Content for Facebook

How to Create Consistent, Good Quality Content for Facebook

In other words, building your content marketing plan, one update at a time Facebook, Tik-Tok, Instagram – where does your business need to be in 2021 to gain the attention of your customers and help grow your business? In the United States alone, there are more than 200 million active Facebook accounts, with nearly 40% […]

Before COVID (BC), After COVID (AC) And the terrible, quiet, hopeful time between

Before COVID (BC), After COVID (AC)

And the terrible, quiet, hopeful time between When we began sheltering in place, on that cold, snowy day in March, Spring was just around the corner and time moved fast. The virus moved faster, crossing borders, spilling into our communities, our workplaces and churches, our homes. As the virus gained momentum, we lost ours. Businesses […]

Nicaragua – The Nobility of Purpose Driven Travel

Nicaragua – The Nobility of Purpose Driven Travel

Or: How fixing wells became my path to understanding… A few years ago, my husband, brother and I traveled to Nicaragua together on a mission trip (along with a dozen volunteers) to help repair wells in rural communities. But I still stumble when people ask me if we were successful. As I struggle to give […]

Social Media (for Business) Best Practices

Social Media (for Business) Best Practices

If you build it, they will come – if you do it right… Remember CB radios from the 70’s? Breaker, breaker little buddy, that’s a 10/4. There we were, sending out information, calling it back to us, controlling the flow of information to suit our needs. All with a little help from our friends. Today’s […]

“How To” Blogging Basics for Business Owners

“How To” Blogging Basics for Business Owners

Staying connected with customers when your place of business is closed The Coronavirus has changed how we live our lives in ways too numerous to mention – both personally and professionally. If your place of business is closed due to local COVID-19 regulations – and you were selling online before the crisis – hopefully it’s […]

Adapting Your Retail Digital Marketing Strategy During the Coronavirus (COVID-19) Crisis

Adapting Your Digital Marketing Strategy During the Coronavirus (COVID-19) Crisis

Or, more simply, content-based marketing for business – why it still works, even during a crisis From self-isolation to social distancing to wearing masks to a mounting death toll worldwide, the Coronavirus crisis has brought devastating change to our lives. As the world economy slows, budgets tighten and we face more and more layoffs, marketers […]

Are You Writing Your Stories of the Coronavirus Pandemic?

Are You Writing Your Stories of the Coronavirus Pandemic?

Finding meaning – and maybe hope – by simply writing… In the past few weeks, my social feeds have started to resemble the internet choirs popping up. The same song being sung and recorded on cell phones around the world, synced up yet slightly offbeat from one another. Surprisingly lovely. In our Facebook and Insta […]

julia rosien

Traveling During COVID & Re-Entering Into a New Reality

I’ve always enjoyed landing in Toronto more than any other city. Maybe because it’s close to home but maybe it’s the way the plane descends into the city. Towers crowding the lakeshore, suburbia rushing in waves toward to the CN Tower – ugly up close but an unexpected delight from my airplane window. For me, […]

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