Archive for 'Core Business'

Do you Use Images in Your Blog Posts?

Do You Use Images in Your Blog Posts?

5 simple ways images can improve customer experience on your business blog At it’s core, marketing is simply storytelling. And just as a compelling story has a hook, strong marketing draws you in and gives you lots of reasons to stick around and learn more. As digital marketers, we have more tools to help us […]

3 Flavors of Content Marketing: ToFu, MoFu and BoFu

Understanding the 3 Flavors of Content Marketing: ToFu, MoFu and BoFu

And how to serve up what your customer needs when they need it As digital marketers, we’re able to touch consumers throughout their entire buying journey, which opens up a world of opportunities – and potential missteps. If content marketing is a vital ingredient in your marketing mix, let’s look at your customers as if […]

Is your business blog delivering results?

Is Your Business Blog Delivering Results?

Now would be a good time to audit your content marketing strategy When it’s done correctly, content marketing is a powerful tool. When it’s done incorrectly, it’s an expensive hobby. An effective business blog allows you to tap into audiences that you may not be able to reach through traditional marketing channels, as well as […]

7 stealable Christmas survival strategies

The Art of Getting S#*t Done During Christmas

Every Christmas, I see many of my entrepreneur friends do the same crazy dance as the holidays approach. What do you mean it’s Christmas already? How am I going to find time for all the shopping, baking, wrapping, holidaying (and Work)? How will I cope?

Do You Need a Social Media Community Manager?

Do You Need a Social Media Community Manager?

I work with a wide variety of companies, some that begin their social media journey with me from ground zero and some that have dabbled (and floundered). All are looking for the advice and guidance that will lead them toward success. As a social media professional …

Are You a Good Writer?

Are You a Good Writer?

Writing comes from somewhere deep inside of you and needs protecting. For some of us, sharing our writing is like getting naked in public. For my prison students, that was easy – judgement wasn’t new to them. For the rest of us, the story is a little different …

Important SEO Strategies

Important SEO Strategies that will Help You Stand Out from the Crowd

Curiosity titillated by what SEO can do for your bottom line? Start by checking your inhibitions at the door and checking into a new way of doing business online.

How to Create a Content Hub & Leverage the Power of Search on Your Website

Create a Content Hub & Leverage the Power of Search on Your Website

Amp up your content marketing strategy with hyper-focused blog posts, curated, user-generated or co-created content If you’re blogging on your business website, you understand the strength and value of inbound content marketing. But a content hub – a powerful content strategy – takes everything you know about driving traffic to your website and shifts it […]

Are You Using Social Proof on Your Website?

Establishing credibility with consumers by leveraging the power of online word of mouth When’s the last time you tried a new hairdresser or hired a contractor to do work for your home based on a friend’s recommendation? What about that new restaurant just around the corner? There’s always cars in the parking lot, which means […]

Digital Marketing Audit – Your Success Checklist

Digital Marketing Audit – Your Success Checklist

Or, more importantly, moving beyond the “hope & pray” strategy For small businesses, digital marketing can be a confusing venture. Should you invest your marketing budget on a fancy website upgrade or a social media campaign? What about SEO or how to get (and use) social proof? If you’ve been operating on the “hope and […]

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