Strategy Insights

How to Hire a Social Media Expert

If you’re a small business owner just venturing into social media, the learning curve is overwhelming. To hire the right person for the job, you have to know the right questions to ask. And to know the right questions, you’ve got some research ahead of you. The good news is, there a lot of people willing to help – myself included …

Manufacturing Creativity to Get Past Writer’s Block

Writer’s block is the white-knuckle nightmare of writers everywhere. The problem is not the getting stuck but how debilitating it is. The more you stress, the more you’re stuck …

What Does Your Social Media Say About You?

As your community grows and the world gets to know you better, conversations, relationships and sales all start to blossom. But are these people your friends? Maybe your followers? Your fans?

Twitter True Story ~ How Social Media Changed Me

We’re honored to welcome Greg Lehman, AKA @Spike_Mobile to SocialNorth as the next in our series of Twitter True Stories. Greg is the marketing brains behind Spike|Mobile and one smart guy. We met at Canada’s first 140 Conference in Waterloo and I’ve watched his star rising …

Twitter True Story ~ Building a Fiercely Loyal Community

We’re honored to welcome Sarah Robinson, AKA @SarahRobinson to SocialNorth as part of our Twitter True Stories series. Sarah is an author, speaker and consultant. She wrote Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities and is a Forbes & Dun & Bradstreet top entrepreneurship tweeter …

Are You Respecting the Spandex Rule of Branding?

Just because you can, doesn’t mean you should… This past spring, I shared the stage with Scott Bedbury at the Furniture Today Annual Bedding Conference in Arizona. One of the perks of speaking at conferences is hearing other experts share their wisdom with the world. A keynote speaker important enough to have his own Wikipedia […]

Social Media Crisis Management

If you’re a community manager or CEO, map your crisis path out before your begin your social media journey. Now. Before something happens. Remember, not every crisis is truly a crisis. Most of the time, there are a million opportunities to fix the problem before it hits the airwaves.

The Art of Marketing Conference, Toronto

Networking and skill-building are my most essential tasks – every single day – because in my industry, stagnating is moving backward. Enter the almighty conference, still one of my favorite ways to learn, grow and meet other entrepreneurs …

Dishing with Dana ~ Interview with Trey Whitehead, Publisher of HFB

We’re honored to welcome Trey Whitehead, publisher of Home Furnishings Business Magazine to SocialNorth as part of our feature profile series on business’ change-makers. HFB publishes content relevant to home retail professionals …

Twitter True Story ~ Social Media & Entrepreneurialism

Through Twitter, I developed a new network of courageous, risk-taking, supportive business owners who openly shared their stories online. Many of them were people just like me, who had felt the same way I did, and had found a new “lease on life” by starting their own business …

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