Strategy Insights

The Emotional Side of Social Media

When I first jumped onto Twitter in 2007, I expected an experience similar to the bulletin boards and forums I used when I was an editor for ePregnancy. They were my sources for the answers, quotes and trends I needed to develop excellent content. As 2008 turned into the year that almost crashed our economy, every resource became precious …

8 Ways to Get Ahead as an Entrepreneur

Success is not a zero-sum game and generosity can be a direct route to success for you and those around you. To test out this theory, I put a call out for one best tip for someone beginning their entrepreneur journey …

Solving Social Media’s Biggest Challenge…

When I launched SocialNorth in 2010, I’d earned my street cred in SEO and social media during my time at Natura. In the past 3 years, I’ve served as a social media strategist, SEO strategist, community manager, blogger, PR representative and am now ready to deep dive into a brand I love …

10 Commandments of Blogging

For me, the emergence of blogs was my burning bush. I didn’t understand it at first, but I’ve come to see that salvation (commonly known as content marketing) is within reach. If only we’re willing to believe that using a smart keyword strategy …

Friends Don’t Let Friends Tweet Drunk

The Twitter buzz buster There are a few things you shouldn’t do after cracking open a cold one. Calling your ex would be number one but tweeting ranks a close second. Actually the more I think about it, calling your ex might be a safer bet than tweeting while under the influence… You might think […]

Editorial Calendar – Social Media Strategy Must-Have

Keeping the message on target and timely is one of the biggest challenges I hear from community managers. How do you keep the content flowing in a way that makes sense to the community? Take a note from this former journalist’s toolbox and build yourself an editorial calendar …

What Productive, Successful People Do

Work smarter, not harder and other not-so-impossible tips for entrepreneurs Like most people, January is an opportunity to revisit my goals and fine tune my work processes – a check-in and chance to do a better job in the coming year. But doing a better job doesn’t mean working harder – I work as hard […]

How to End Client Relationships Positively

For many social media professionals, ending client relationships is simply part of the business. If you work at the strategy level, once that’s defined and staff is given their marching orders, it’s time to move on …

Take Your Social Media Voice from Meh to Magnificent!

Social media gives brands and consumers an opportunity to separate yourself from your competitors with your own style and personality. What draws us to other people can also draw us to companies, allowing us to connect emotionally rather than with just our credit cards …

6 Keys to Writing for Your Small Business Blog

If you’re a small business owner and haven’t yet considered starting a business blog, hopefully if you’re reading this post, you’re already rethinking that. Blogging takes a commitment and is undeniably time-consuming – but it’s also one of the most powerful, valuable ways to market your business …

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